How to Prevent Your Emails From Going to Spam: 6 Tips

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How to Prevent Your Emails From Going to Spam: 6 Tips
How to Prevent Your Emails From Going to Spam: 6 Tips

Consider how much time and effort you put into writing emails that end up in your receivers’ spam folders. That’s a vexing experience, but the worst thing is that your receivers may never know you sent an email since, let’s face it, who reads their spam?

Continue reading to discover some practical tactics for keeping your emails out of the spam folder.

Why Your Emails End Up in the Spam Folder

A high percentage of emails received each day are scams intended to steal money or personal information from victims. Given how difficult it would be for email users to manually sort and filter through these communications, email providers have included strong ways to address this.

A spam folder holds emails that are suspected of being fraudulent or uninvited. Filters are used by email providers to detect which emails are likely to be spam, and these messages are sent to the spam folder.

To detect suspected spam material in an email, spam filters use a variety of approaches, including verifying the sender’s IP address against a blacklist of known spammers, misleading subject lines, and email content, to mention a few.

The issue is that valid emails might occasionally end up in the spam folder if they include spam triggers.

6 Effective Tips to Help Keep Your Emails Out of the Spam Folder

1. Avoid Spam Triggers

Spam filters check your text for certain triggers to evaluate whether or not your email is spam. Here are several spam triggers to stay away from:

  • No unsubscribe links in emails: Most individuals have received an email that seems to be authentic from a company they usually purchase from, only to discover that there is no unsubscribe link at the bottom of it. Some businesses may provide their contact information while leaving out an easy means for consumers to opt out of future messages. If you fail to include an easy-to-find unsubscribe link, your communications may wind up in the spam bin.
  • Subject lines in all capitals or with a lot of exclamation points: Because phrases like “free” or “sale” are regularly used in scam emails, subject line content may also activate anti-spam mechanisms. Employing all capitals in your subject line, as well as using too many exclamation points, is a dead giveaway that your email is spammy. Some of the most prevalent spammy words/phrases are: 100% free, bargain of a lifetime, FLA$H SALE NOW ON!!!, 100% pleased, F.ree. p.r!z.e, free gift, and many more.
  • Phishing attempts: Phishing scams are intended to deceive consumers into disclosing personal information such as passwords or credit card details by impersonating a reputable firm. Emails containing phishing links are often intercepted by spam filters and sent to the spam folder.
  • Unnecessary attachments: If you include an attachment in your email, be sure it is something the recipient wants or needs. Emails containing too many attachments are often sent to the spam folder because they may include viruses and malware, posing a security risk to receivers.
  • Too many photos: Many respectable marketing efforts include several images as part of their strategy, but too many may set off anti-spam filters. You should also avoid using graphics to replace text. This is because spammers have made it a practice to insert spammy text in photos in a desperate bid to fool spam filters.
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2. Proofread Your Emails

Proofreading your emails before sending them is generally a good practice, but it’s particularly vital if you want to avoid the spam folder. Typos and mistakes are readily detected by spam filters.

This is because phishing email schemes are often riddled with errors. Spammers do this on purpose in order to obtain answers only from the most naive receivers and avoid spending time talking back and forth with too many individuals, since they often send thousands of emails.

However, the more errors you make when sending emails, the more likely they will wind up in the garbage folder. You may also use editing software like Grammarly to help you with this work.

3. Get Permission to Send Emails


Obtaining permission from subscribers to send marketing communications is one of the greatest strategies to ensure that your emails do not land up in the spam folder. Rather than utilizing a commercial email list or mining email addresses from the web, this implies gaining an express opt-in from each contact.

Obtaining agreement from receivers is particularly vital when obeying email marketing restrictions, such as Canada’s Anti-Spam Legislation (CASL), which needs specific authorization before sending any commercial electronic communications.

There are several methods to get express permission, such as placing a checkbox on your registration form or inserting a statement in your subscription confirmation message such as “I would want to receive updates from [brand].”

Obtaining permission from subscribers is not only a good technique to escape the spam folder, but it is also a moral and legal need.

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4. Ask Recipients to Whitelist Your Emails

Another strategy to prevent your emails from ending up in the spam box is to request that recipients whitelist your email address. Simply adding your email address to their contact list or safe sender’s list instructs their email client not to send your communications to the spam folder.

When requesting that recipients whitelist your emails, always offer explicit information on how to do so.

5. Improve Your Reputation Through Authentication

A finger and a smartphone

Authentication is the process of proving your ownership of a domain name (such as “brand name”) or IP address. This is particularly helpful for those who utilize personalized email addresses.

Authentication entails transmitting encrypted communications from your server to the servers of receivers for validation. Some ISPs entirely block incoming mail without appropriate identification, which means they may not get any genuine marketing email messages at all.

Using both Sender Policy Framework (SPF) and DomainKeys Identified Mail is the best method to prevent this problem (DKIM).These authentication techniques are suggested because they aid in the prevention of spoofing by providing email validation.

This keeps your emails from being marked as spam or being sent to the garbage bin.

6. Leverage Spam Checkers

Using spam checkers is an efficient technique to increase email delivery and open rates. You may use an online tool like GlockApps to assist you discover any possible flaws with your email content that might cause spam filters to kick in.

This tool aids in the evaluation of your email deliverability. It also offers insights and solutions to assist you in overcoming any delivery-related issues.

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Improve Your Email Productivity With These Tips

Making certain that your emails do not wind up in the spam folder is one of the most effective methods to contact your target audience and get the outcomes you need.

With this in mind, you may use these strategies to guarantee that your emails get in the inboxes of your receivers.

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