How to Build and Send a Custom HTML Email

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How to Build and Send a Custom HTML Email

A powerful tool is an interactive HTML email. Businesses may use them for promotional discounts, freelancers can use them to promote their services to prospective customers, and grandkids can utilize a charming bespoke design to bring a smile to their grandparents’ cheeks. HTML and inline CSS are the only two technologies required to create a bespoke email from scratch. All you need to do is visualize your design in the form of table rows and columns, and you’re ready to start developing. In this tutorial, you’ll learn how to create and send a custom HTML email step by step.

Build the Email Template Using HTML

Traditional HTML methods are used in the email template. The whole time, you’ll be dealing with tables and stacking table rows tr> and table data td>. This is the basic HTML email template:

<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8" />
<meta http-equiv="X-UA-Compatible" content="IE=edge" />
<meta name="viewport" content="width=device-width, initial-scale=1.0" />
<title>MUO - Technology, Simplified</title>
</head>
<body>
<table>
<tbody>
<tr>
<td>...</td>
</tr>
<tr>...</tr>
<tr>...</tr>
<tr>...</tr>
<tr>...</tr>
<tr>...</tr>
<tr>...</tr>
<tr>...</tr>
</tbody>
</table>
</body>
</html>

Output:

It is essential to develop a design so that you can plan where and how you will slice up the pattern. You’ll also be psychologically prepared to construct a table structure from it.

You’re going to start with the document’s DOCTYPE. Then, within the head> element, you provide the charset, content type, meta tags, and title. The crucial section starts with the body> tag, which has a parent table> and numerous table rows tr>. After separating the material into the appropriate number of rows, insert the table data td> within them.

As previously stated, you must only deal with tables. As a result, you must take a certain path when inputting data within the td> tag. For example, within a td> tag, create an email template with a logo and a date.

<tr>
<td>
<table>
<tbody>
<tr>
<td>
<em><!-- Logo and date inside <td> tag -->em>
<table>
<tbody>
<tr>
<td>
<img src="example-logo.png" />
</td>
<td>
<div>05 Dec, 2021</div>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>

You now understand how to use HTML tags and create a solid foundation for your email template. Let’s move on to a deeper understanding of email style.

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Style Your HTML Email

Because you can only use inline CSS to style an HTML email, it’s a difficult process. You’ll also need to iterate the style for each element if they have similar styling. If you’re unfamiliar with Cascading Style Sheets, look into how to get started with CSS.

Preview:

<body style="font-family: Arial; margin: 0; font-size: 20px">
<table style=" background-color: #f3f3f5; padding: 16px 12px; min-height: 100vh; width: 80%; margin: 0 auto; " >
<tbody>
<tr>
<td style="vertical-align: top">
<table border="0" width="600" cellpadding="0" cellspacing="0" align="center" style=" width: 600px !important; min-width: 600px !important; max-width: 600px !important; margin: auto; border-spacing: 0; border-collapse: collapse; background: white; border-radius: 8px; padding-left: 30px; padding-right: 30px; padding-top: 30px; padding-bottom: 30px; display: block; " >
<tbody>
<tr>
<td style=" text-align: center; vertical-align: top; border-collapse: collapse; " >
<table border="0" width="100%" cellpadding="0" cellspacing="0" bgcolor="#F8F8F8" style="border-spacing: 0; border-collapse: collapse" >
<tbody>
<tr style="background-size: cover">
<td style=" width: 60%; text-align: left; border-collapse: collapse; background: #fff; border-radius: 10px 10px 0px 0px; color: white; height: 50px; " > <img src="https://www.makeuseof.com/public/build/images/muo-amp-logo.2eef8ce3.png" width="120px" class="CToWUd"/> </td>
<td style=" width: 40%; text-align: right; border-collapse: collapse; background: #fff; border-radius: 10px 10px 0px 0px; color: white; height: 50px; " >
<div style="color: #828282; font-size: 14px"> 05 Dec, 2021 </div>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr>
<td style="vertical-align: top; border-collapse: collapse">
<table border="0" width="100%" cellpadding="0" cellspacing="0" bgcolor="#F8F8F8" style="border-spacing: 0; border-collapse: collapse" >
<tbody>
<tr>
<td style=" padding-top: 30px; padding-bottom: 5px; background-color: white; " > <span style="color: #363636" >Hi <b>John Doe</b></span > </td>
</tr>
<tr>
<td style=" padding-top: 5px; padding-bottom: 9px; background-color: white; " > <span style="color: #363636;" >Thank you for visiting our site. We hope you learnt something new today.</span > </td>
</tr>
<tr style="background-color: #ffd4e3">
<td style=" padding: 16px; border-collapse: collapse; border-radius: 8px; " >
<div style="color: #363636; font-weight: bold"> Your opinion matters to us! </div>
<div style=" margin-top: 8px; color: #444; margin-bottom: 20px; " > Rate our articles here. </div>
<div style="width: 100%; display: flex"> <span style=" width: 8%; padding-top: 9px; padding-bottom: 8px; border-radius: 20%; border: 1px solid #f4a1bd; display: block; margin-bottom: 5px; font-weight: bold; text-align: center; margin-right: 9px; background: #ffffff; " >0</span > <span style=" width: 8%; padding-top: 9px; padding-bottom: 8px; border-radius: 20%; border: 1px solid #f4a1bd; display: block; margin-bottom: 5px; font-weight: bold; text-align: center; margin-right: 9px; background: #ffffff; " >1</span > <span style=" width: 8%; padding-top: 9px; padding-bottom: 8px; border-radius: 20%; border: 1px solid #f4a1bd; display: block; margin-bottom: 5px; font-weight: bold; text-align: center; margin-right: 9px; background: #ffffff; " >2</span > <span style=" width: 8%; padding-top: 9px; padding-bottom: 8px; border-radius: 20%; border: 1px solid #f4a1bd; display: block; margin-bottom: 5px; font-weight: bold; text-align: center; margin-right: 9px; background: #ffffff; " >3</span > <span style=" width: 8%; padding-top: 9px; padding-bottom: 8px; border-radius: 20%; border: 1px solid #f4a1bd; display: block; margin-bottom: 5px; font-weight: bold; text-align: center; margin-right: 9px; background: #ffffff; " >4</span > <span style=" width: 8%; padding-top: 9px; padding-bottom: 8px; border-radius: 20%; border: 1px solid #f4a1bd; display: block; margin-bottom: 5px; font-weight: bold; text-align: center; margin-right: 9px; background: #ffffff; " >5</span > <span style=" width: 8%; padding-top: 9px; padding-bottom: 8px; border-radius: 20%; border: 1px solid #f4a1bd; display: block; margin-bottom: 5px; font-weight: bold; text-align: center; margin-right: 9px; background: #ffffff; " >6</span > <span style=" width: 8%; padding-top: 9px; padding-bottom: 8px; border-radius: 20%; border: 1px solid #f4a1bd; display: block; margin-bottom: 5px; font-weight: bold; text-align: center; margin-right: 9px; background: #ffffff; " >7</span > <span style=" width: 8%; padding-top: 9px; padding-bottom: 8px; border-radius: 20%; border: 1px solid #f4a1bd; display: block; margin-bottom: 5px; font-weight: bold; text-align: center; margin-right: 9px; background: #ffffff; " >8</span > <span style=" width: 8%; padding-top: 9px; padding-bottom: 8px; border-radius: 20%; border: 1px solid #f4a1bd; display: block; margin-bottom: 5px; font-weight: bold; text-align: center; margin-right: 9px; background: #ffffff; " >9</span > <span style=" width: 8%; padding-top: 9px; padding-bottom: 8px; border-radius: 20%; border: 1px solid #f4a1bd; display: block; margin-bottom: 5px; font-weight: bold; text-align: center; background: #ffffff; " >10</span > </div>
</td>
</tr>
<tr>
<td style="background: #ffffff; height: 20px"></td>
</tr>
<tr>
<td bgcolor="#F8F8F8" style=" border-radius: 8px !important; border-collapse: collapse; " ></td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</body>

Output:

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You may view the whole code on GitHub and clone the repository to use it if you like.

Sending the Mail

Now copy and paste the complete GitHub code. Open the HTML file in VS Code using the live server extension and copy the content by pressing Ctrl + A > Ctrl + C. Open Gmail and start composing a new email. Copy the information and input the recipient’s email address. Send the email, and you’ll receive the following results:

Examine the code on various devices to see how it appears and performs. Make your HTML email unique by making it clean, simple, and responsive.

Modify Existing Email Templates

Creating an HTML email from scratch requires a strong understanding of HTML and inline CSS. You might also tweak an existing email template and tailor it to your specific requirements. Remember that HTML emails sometimes take a few seconds to load. To eliminate end-user inconsistencies, plan, design, code, and test thoroughly. To build better, more accessible code, you may learn more about semantic HTML and CSS.

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