How Google Analytics Alerts Can Email Or Text You About Site Problems

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How Google Analytics Alerts Can Email Or Text You About Site Problems

Google Analytics has a specific alert tool that allows you to get an email or SMS notice when a crucial event occurs on your site. If you own a website, you already know how difficult it is to walk on a tightrope and juggle while reading the Gettysburg Address. It can be a really nerve-racking and unpleasant process, and given the sheer number of data and information that goes into correctly analyzing a website’s performance and health, it’s much too easy to overlook critical information.

Spending time looking through your site with Google Analytics is fantastic, and you can get some quite useful data. However, there will be times when the process of creating content, revising material, and advertising your website consumes all of your time. The busiest moments on the site are when crucial events occur: you get linked to from the first page of Reddit, and your traffic skyrockets; you suddenly receive a large rush of search traffic; or you receive a reference from a prominent news site.

Then there are the horrible things — the things that, if you knew about them right away, you may be able to mitigate the harm. These include things like being banned by Google, being harmed by an algorithm upgrade, or experiencing service issues. Negative performance difficulties may affect your long-term reading. These are the kinds of things you want to be notified about right away.

Setting up those alerts in Google Analytics isn’t as difficult as you may think, and it can provide you with quick, actionable information about your site without requiring you to connect to the Internet.

Understanding Intelligence Events

In the MUO Google Analytics guide, I mentioned Google Alerts briefly. However, warnings are much more than what those few words indicate. The only limitation to the kind of alerts you may build is the combination of data you wish to monitor.

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To get the notifications, go to the Intelligence Events section.

The Overview area displays all of the most recent occurrences, which include significant changes in metrics like as traffic, visit length, referral traffic, and more. You’ll be astonished at the intriguing facts you’ll discover here, such as when a prominent site connects to your site and you receive a rush of traffic, or when there’s a large inflow of readers from a certain nation.

It may be difficult to discern what triggered such bursts of activity, but if you click on any of those automated notifications, you can look at the history and attempt to figure out what was going on with your site on the day the spike occurred.

Of course, traffic spikes or an increase in referrals are instances of desirable outcomes. But what about detecting unwanted activity on your website in near real time?

Identifying Analytics Problems

Google Analytics is fantastic at detecting both positive and negative occurrences. If you want to be notified of issues as they occur, check for warnings such as pageview declines, an increase in exit page counts, a delay in your page load time, and other indicators that indicate when you have a traffic or performance issue.

You’ll need to establish Custom Alerts in Google Analytics to watch for issues. You may accomplish this by clicking the Create a Custom Alertlink button in the Intelligence Events Overview box.

You’ll be spending a lot of time on the Custom Alert form as you build your library of vital alerts. You may have the alert trigger send an email, an SMS message, or both. Make sure you choose the “Day” timeframe so that the system can do daily checks and notify you quickly if there is a problem. The rationale for such tests is configured in the Alert Conditions section.

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Examples of Google Analytics Alerts

In the example below, I’ve set up an alert for Google Search engine traffic declining by 10% from the previous week’s level on the same day. This is a fantastic approach to determine whether you’re seeing a change as a result of a recent algorithm update, or if Google is flagging you for issues. These are items you should address right away and strive to correct as soon as possible. So an alert may be quite useful in this situation.

Another nice example of a negative shift to monitor for is the Alert Condition setup below, where I’m assessing reader loyalty levels by waiting for when the number of visits by returning visitors decreases below 10% from the same day the previous week.

Dropping reader loyalty may be caused by anything from substantial site updates to poor ad placement on the site. These are problems that you need to discover and address fast before you lose a large portion of your regular visitor base.

Page load speed is another problem that might harm your search engine ranking. This is especially true for your main page, so it’s a fantastic benchmark to monitor for your site’s performance. The alert example below demonstrates how to do this. When your average page load time exceeds 30 seconds, you get an email or SMS notice (or whatever you want to set it at).

By choosing the Manage Custom Alerts link on the Intelligence Events Overview page, you can see and manage all of your generated alerts.

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You may also access them by heading to Analytics’ Admin area and clicking on the Custom Alerts link in the left navigation menu.

Once you’ve completed all of the notifications, you can sit back and relax, knowing that if anything goes wrong with your website, you’ll know about it without having to constantly monitor your Analytics account every day!

Additionally, after you’ve created those alerts, you can see them on the timeline in Analytics’ Intelligence Events section by clicking on the Daily, Weekly, or Monthly events links.

If you’ve configured email or SMS alerts, you won’t need to check this to learn about the alerts, but the charts provide a useful history to look back on and examine your difficulties, as well as why they could have happened in contrast to whatever else was going on on the site at the time.

Do you take use of Google Analytics alerts? How do you put them to use? Please share your own thoughts and advice in the comments area below!

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