11 Basic Design Elements and How to Use Them

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11 Basic Design Elements and How to Use Them

Understanding the principles of design, in addition to creative ideas and inspiration, is critical. The fundamental aspects of design are some of the first things you’ll learn if you’re just starting out in graphic design.

In this post, we’ll go over numerous important design components, as well as visual examples, to help you get started.

1. Color

Colors may be used to create a statement, accentuate a message, or elicit emotions in your audience. Color should be used with caution whenever it is used in narrative.

The color wheel allows you to identify and use various color combinations such as triadic, analogous, and complimentary schemes. Color is vital in your design’s backdrop as well as in design components like as textures, forms, fonts, and lines.

Each hue evokes a certain feeling, such as red for anger, blue for tranquillity, and green for peace. Select a color scheme that represents the message you wish to communicate.

Related: How to Apply Color Theory to Creative Projects

2. Shape

Shapes are defined as any space bounded by lines. When many geometric and free-flowing forms are combined, they might depict tales, real-life objects, or moods. They are essential components for creating professional and interesting content.

Geometric forms with rounded edges may be used to provide a more natural and peaceful appearance. However, if you want to catch the user’s attention, utilize as many sharp-edged forms as possible.

At the end of the day, everything on the design canvas is a form. Before you use these forms, you must understand how they will interact with one another.

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Related: How to Use the Custom Shape Tool in Adobe Photoshop

3. Line

The line is the most basic component of any design. When you join two dots in graphic design, you produce an actual line.

However, inferred lines are lines that form as a result of changes in the colours, textures, tones, and edges of objects. Lines may be distinguished by varying their smoothness, thickness, continuity, and so on.

There will also be lines with varied directions such as horizontal, vertical, curved, diagonal, and zigzag. You may utilize lines to direct the audience’s attention to the design’s main point.

4. Space

Spaces on a design canvas assist you in creating flow between lines, shapes, and colors. Blank spaces might appear under, above, or around your design’s elements.

When two forms are placed next to one other, they form a link. However, placing two items far apart emphasizes separation. It is critical to balance the use of white space in order to convey a consistent message.

5. Typography

Typography encompasses all design ideas relating to text, including the following:

  1. How should the text blocks in your design be organized?
  2. How much space should there be between letters, words, lines, columns, and blocks?
  3. Which fonts and sizes should you use?
  4. What should the text weight and color scheme be?

Typography is crucial in making engaging social media postings. All you have to do is choose bold and colorful fonts to draw attention to your message.

Related: The Best Free Online Typography Courses

6. Texture

Adding textured backdrops or forms to your designs improves their aesthetic appeal. Obviously, whether your designs are for digital advertisements, social media postings, or mobile applications, your audience will not be able to feel them.

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Natural or artificial textures, on the other hand, bring your online material to life and engage the viewer in your design.

Textures also assist you in creating contrast between things, balancing the aspects in your design, and drawing your audience’s attention to the main message.

7. Harmony

You may get a visually pleasing outcome if you can achieve harmony among all of the aspects in your design. By carefully grouping comparable colors and putting similar forms adjacent, you may create a clean and beautiful design. When combining patterns and textures into your design, it’s also critical to maintain consistency.

8. Hierarchy

This design concept aids in the organization of all the pieces on your design canvas. After all, you can’t make every item, shape, and text the focal point of attention; otherwise, the final design would seem disorganized. Instead, decide which elements will stand out and in what sequence.

Keeping hierarchy in mind will also assist you in guiding your viewers through your design. It is critical in developing connections between all elements of the design, including forms, pictures, text, and colors.

Hierarchy is used by websites and mobile applications to focus the user’s attention to call to action or subscription buttons.

9. Balance

In design, balance implies using both harmony and hierarchy. This idea also gives rise to the notions of asymmetry and symmetry.

Stick to symmetry within the design canvas if you want clear images. Asymmetrical design patterns, on the other hand, might be used to provide a more disordered appearance.

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Unbalanced designs may sometimes draw a greater audience. Asymmetrical forms, clashing colours, and eye-catching visual effects characterize these designs.

10. Scale

Understanding scale allows you to grasp how items, language, or forms relate to one another. You may make a significant message by meaningfully adding items of specified sizes.

Scaling each piece appropriately may help you take the viewer on a visual trip. A balanced scale is used by designers to establish harmony within the overall design.

11. Contrast

Incorporating contrast into your design allows you to highlight a message, product, or concept. If there are no contrasting features or colors in the design, your audience may miss the message you intend to portray.

Contrast may be created by using opposing colors or varying sizes of identical objects.

Incorporate These Elements to Create Appealing Designs

There are hundreds of design aspects, regulations, and concepts to consider while designing for print or online. However, if you use the techniques described in this article, you may create visually appealing designs.

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